Istituto Pantheon

Una nuova era per l’arte

Ines Elmelki

Stefano Donati

In an age where artificial intelligence is redefining the boundaries of art, this project addresses the crucial importance of planning marketing strategies.
The intersection of art and AI offers not only new modes of expression but, also, unprecedented challenges and opportunities in the world of marketing.
Navigating opportunities, SWOT analysis, mission and goal setting, strategies and marketing mix, this project proposes an innovative and practical marketing approach.
In this digital age, careful and informed marketing planning can make all the difference, taking the artist through a structured journey in a contemporary context.
This thesis is a practical guide for those who wish to conquer the AI-supported modern art scene.